Could college make voting as popular as going to football games?

When colleges want students to go to a big football game, they invite them. They make big, fancy signs. They post colorful fliers on bulletin boards in every building. They post on social media, reminding them to attend. 

To encourage students to vote, colleges might consider that same approach, said Sarah Batson, a senior at the University of Texas at Austin who chairs the national student advisory board for the nonprofit Campus Vote Project. 

If colleges told students about the nearest ballot box or polling place and added nudges like, “We think that every student is going to vote there and we can’t wait to see you there,” Batson said, she thinks it would make a big difference. 

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